How can you anticipate the important trends that will impact your events over the next year? What are the kinds of trends that would have an effect on your success?
Keeping an eye on general economic trends, locally, regionally and nationally certainly is a wise move. You can track economic forcasts through these resources. The census is a great place to start - growth in the occupation, means increasing demand and resources.
Job Outlook
In 2012, there were 94,299 meeting, convention and event planners employed across the country, reported the U.S. Bureau of Labor Statistics (BLS). At that time, the BLS predicted that employment opportunities for these professionals would grow by 33% from 2012-2022, which is an increase that's much faster than the average. This will result in 31,300 new positions being created over the decade.
Event Types
What are the trends in the types of events people want? Parties, corporate meetings, festicvals, conventions and conferences? What growth are YOU seeing in your area?