Event managers must have websites that present and potential customers can access to get more information about the services provided. Think of your website as your office, thus a place people can turn for all the information they need about your event management business.
The best websites follow the
AIDA Principle. The first
A stands for Attention.
I stands for Interest.
D stands for Desire. The second
A stands for Action. If your website does not follow the AIDA Principle, getting people to remain on your website will be more challenging.
Your home page needs to be designed so it grabs people’s Attention. That does not mean the home page needs to have lots of splash and dash, but instead should be simple and clear. Easy to read and navigate. On your home page there should be buttons or links leading people to areas of Interest. So if one your specialties is meeting management, then there should be a link to Meeting Management, thus you are generating Interest. Once a person gets to an area of Interest, you now need to get their Desire by providing compelling copy, great testimonials, content, and so on. Lastly, you want to make sure there are multiple calls to Action, such as content to download or a link to connect with you.
Take the time to design a website following the AIDA Principle. Review other event management websites as well as working with a professional who understands event management and website best practices.