“Its not what you know, its WHO you know.” Networking is the single most effective means for landing a job. Over 65% of the jobs are landed through friends, family and the network of people in your field. Networking is a natural human activity – we do it everyday when we share tips for where to get a great deal, what is the best restaurant or what is the best school to send our children. Then why do we shy away from networking for our own professional next steps?

Here are some essentials:

• Set up your Linkedin profile and keep it current. Each week, use Linkedin to expand connections in your field by reaching out and joining groups – such as GW INSITUTE CORE SKILLS, MPI and other professional associations.

• Request informational interviews from people holding a job you aspire to in a few years. Ask them how they got there and what you need to do to develop skills to succeed

• Attend professional association events and bring your business card

• Volunteer at local events for organizations you care about